Barcelona Air Route Development Committee
Objectives
The main objective of the ARDC is to get new intercontinental routes for Barcelona Airport, as well as working on the maintenance of the present ones.
ARDC actions are mainly focused on three points:
- To carry out market research studies in order to detect market opportunities for opening new direct flights to Barcelona.
- Once the potential route or routes have been detected, the ARDC establishes contact with those airlines that might be willing to operate them; the objective being the joint analysis of the feasibility of the potential route and to share the relevant data used in the study cases.
- Help in the opening of new routes. Once the airline has taken the decision of opening a new route, ARDC designs a global promotion action plan focussed on promoting its commercial launching.
These promotional acts are performed locally, but occasionally certain actions are also performed at the origin markets of the new route. The aim of these overseas promotional acts is to promote Barcelona and Catalonia and, fundamentally, the route in question.
Presentation
